Being popular in search results

Being popular in search results

                 When we are using digital to attract  visitors and turn them into customers.we could start expanding our business by investing on search engine marketing(sem).whatever be our ultimate goals our priorities naturally change when our business grows.
                   Imagine you have established online home and now you are looking  ways to bring more customers to your virtual front door
                     Here are some good strategies to do just using search engines,websites,social media and emails.These are the best modes to advertise our product in online.
                      First starting with the search engines,when people are typing in the search engine.it recommends some search result to the people.If we offer relevant services and products which matches with the customer priority we will be listed.Generally,Search engine gives the result based on the popularity of the keyword typed by the person.
             Now there are two main ways to use search engines.  
                    1. SEO(Search engine optimization).
                    2. SEM(search engine marketing).
SEO:-It help us to promote business in unpaid search results,It also help in getting our site in front of the right people who are searching our products and services. To grab this opportunity provided by the search engines we should concentrate on keywords that are typing by the customers in search results.
     By using popular keywords in our website or in any post should be mandatory to represent our post in the search results.The organic search results generally lists our website or posts based on popularity and rating given by the customers    
SEM:-This helps us to by ad space in search results.In this search engine gives opportunity to by a adword and helps us to be listed in the starting of the search engine results.
            Most of the search engine use an auction system,where lots of business compete to show their ads by biding on the key words they would like to target.